The Music Instrument Store

The Complete Idiot's Guide to Music Theory, 2nd Edition

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by Bjorn Bringhorman

Ever since commercials have existed they have been based on the nature of psychology. Using music theory has only served to make this even more obvious.

Consumer satisfaction is likely going to win over anything else. Time and time again business has used psychology along with music theory to fuel desires. Products promoted will likely be able to satisfy the shopper. Melodic persuasions will draw people in to try something new or even reinforce something old and familiar. Big business knows this and that is why they keep promoting well known products and refresh the ads with new tunes.

Just like when stores put the higher price, name brand products on the eye level shelves – this is reinforcing all the ads people have been exposed to. There may even be a cook making food samples for shoppers to try. All this is a reinforcement of the advertising that has been done. And just like the importance of visual marketing – music theory plays a great part in promotion. When exposed to the tuneful ads for products consumers experience memories. They are of good experiences drawn up from the subconscious. In the same moment new thoughts are produced, also becoming stored.

Essentially for sales and service there is no way around music. The concept of tone and how it plays on the consumer’s mind is well recognized. Music theory is a class in action throughout business. Even as melodies are played for people behind the scenes, affecting production – melodies are also being used to grab a buyer’s attention. This is a comprehensive concept that takes hold of the psychology of everyone. As inspiration produces ad copy harmony is employed to put the seal on the deal. Nothing else replaces the powerful effect that music plays in product promotion.

What is most amazing about the affects on the psyche of the consumer is that the rationale to choose is greatly affected by advertisements. Even if the savings would be better for another brand it doesn’t matter most of the time. Once again music theory comes into play as the foundation for greater sales. And while the results are not going to be across the board they are going to be phenomenal. Possibly this could be the future for people wanting to get into the business world. Classes is music theory may become just the the right mix with courses on business.

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